Coop

Retail

Influencer marketing

Norway

2024

Sharing recipes on how to use Coops own brands linking it to Christmas. Unboxing and tasting sweets

概括

Getting their own brands into the Norwegian kitchen during Christmas

挑战

Brand recognition

解决方案

Well known micro/macro influencers to share their Christmas breakfast and dinner recipes + a few tast tests. Everyone getting creative freedom to make content in their own way